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What Drives Estée Lauder?

Emerging markets, travel retail and digital will propel growth in 2012.

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By: TOM BRANNA

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After posting sales and earnings gains in fiscal 2011, but predicting weaker results in 2012, Estée Lauder CEO Fabrizo Freda told analysts that in 2012 the greatest growth engines will be emerging markets, travel retail and the digital world. “Additionally, we will give increased focus and investment to the brand-building aspects of freestanding stores,” he told analysts. According to Freda, the emerging markets will drive much of the growth in prestige beauty, especially...

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